Close-up of a green ping pong table corner with a silver cross-shaped paddle holder, a black clip, and a red string hanging down.

A Simple Machine x Analogue®
Concept | Product Design & Development | Engineering

client: DEPT® x ING
Droommeter
Product Design | Product Development | Production management | Packaging

Design for behavioural change Het Helpende Bord HAK

client: HAK x DDB
Het Helpende Bord / The Helping Plate
Product Design | Prototyping | Product Development | Production management

A man and a girl with pink accessories on a train, with a woman in the background also with a pink accessory, sitting in category 5 seats, with a scenic view outside the window.

client: NS Nederlandse Spoorwegen / Dutch Railways
Spoorwijs: GPS based app to enrich the travel experience
Concept | Interaction Design | App design & development | Creative Direction

client: Vodafone-Ziggo
Smart Shoulder - wearable tech for technicians
Design Research | Concept design | Product Design & Development | Interaction Design

Two small, beige, plastic dividers set on a white background.

client: Albert Heijn
Albert Heijn X Goedzak - Design for Altruism
Social Innovation | Social Design | Circular Design | Product Design | Product Development

A pink background with a white technical drawing of a circular object, a pencil pointing downward, and a horizontal cardboard tube.

R16 zero waste lighting available through Analogue®
Concept | Product design | Packaging design

A terrazzo-patterned cosmetic or jewelry container with a light blue background and black, pink, and orange speckles on a black textured surface.

Recast Lighting: evolving aethetics of zero-waste production
available through Analogue®
Concept | Product Design | Prototyping | Product Development

Exhibition space with large Adidas branding banner, three display boards with product information, four small white stools, and four framed posters leaning against the banner in a bright room with large windows.

client: Adidas
R16 lighting @Adidas
Zero Waste Design | Packaging Design | Lighting Design

Close-up of a vintage scooter with a brown seat and a black wire connected to a power outlet on a white textured wall.

client: QWIC / Van.Eko
Be.e - world's first Bio-composite electric scooter
Product design | Industrial Design Engineering

A sidewalk scene with garbage bags, including a large yellow bag labeled 'dodoeadzalk', containing a puppet in a cup, books, and magazines. Bicycles and parked cars line the street.

Goedzak - Design for Altruism
Independent work
Design Research | Product Design | Social Design | Circular Design

Ninebyfour light HeijltjesAkkaya Waarmakers

Ninebyfour light crafted from fallen Amsterdam city trees
available through Analogue®
Product Design | Circular Design | Sustainability

Advertising billboard displaying a silver Samsonite suitcase with #CASEZLAXVR written vertically on it, situated on a city sidewalk with blurred pedestrians and buildings in the background.

client: Samsonite
project under embargo
Sustainability | Design Research | Circular Design

client: Museum of the Future - Dubai
Speculative Design | Concept | Visual Design

A person handling a small pseudo-thermal display with a red number 72, placed on a layout or design board with various printed materials and images.

An infographic illustrating how design can influence social interactions and emotional connections, featuring a smartphone with data visualizations, connected smiling and sad faces, and stick figures engaging with a mobile app to indicate social bonding and validation.

client: What Design Can Do
’No Minor Thing’ - design to combat sexual exploitation of children
Pulse is a buddy check app for high-schoolers
Check project explanation video on Vimeo
Social Design | Social Innovation | Interaction design | App design | Concept | Visual Design

A sign on a brick building with the word 'terwijl' in large red and white letters, and underneath, smaller text reading 'Ymere' and a website URL 'woningruilweken.nl'.

A green cutting mat with luggage tags, puzzle pieces, and small black rubbery objects, along with a mesh bag of oranges, and three plastic bags filled with pasta, beans, and olives.

BULK - Design for Package-Free Shopping
Circular Design | Research | Experimental

A detailed illustration of a sustainable eco-friendly community with wind turbines, solar panels, water bodies, farms, and eco-friendly buildings.

client: Municipality of Haaksbergen
Envisioning a circular business park
Circular Design | Research | Visual Design

A book or magazine cover titled 'Social Design For Wic' with bold black text on a white background, and part of a black and white photograph visible on the side.

client: Het Nieuwe Instituut / Twynstra Gudde
public design research project: Social Design For Wicked Problems
Social Design | Research | Experimental

Photograph of a man using a recycling station outdoors in a city park. There is a cyclist in the background and trees lining the street. The image also contains promotional text in Dutch about aquaponic micro-farms in Den Haag.

client: Museon museum & Popupcity & Municipality of The Hague
‘Justice to Go’ - Referendum Glass Container
Research | Concept | Speculative Design

Blue round sign with white silhouette of a woman and the words 'Wisselwinkel Mama Louise' is mounted on a brick wall outside a building. Part of a window and a striped awning are also visible.

client: Ymere / Municipality of Amsterdam
Mama Louise - 'Shift-shop' to kickstart local businesses
Visual Identity Design | Retail Design

A black single-speed or fixed-gear bicycle with drop handlebars, black wheels, and a black saddle, positioned against a plain gray wall.

client: Azor Bikes
Azor Schokland - a gentleman’s city racer
Concept | Product Design

Technical illustration of a cylindrical machine with a handle, a red rotary knob, a grid or grill on top, and a side arrow indicating rotation, casting a shadow on a white surface.

client: Barbecook
Speeding up the innovation
Product Design | Design sketching | Visual Design