The product development process — from idea to impact

Intro
You’ve got a great idea for a physical product. But where do you begin? At HeijltjesAkkaya, we help individuals and organizations turn early concepts into tangible, functional products — without unnecessary complexity, and with a clear focus on real-world impact.

What product development involves
Taking a product from idea to reality means:

• Understanding the user and their context

• Translating ideas into feasible design concepts

• Rapid testing, prototyping, and iteration

• Choosing the right materials and production methods

• Collaborating with manufacturers, engineers and stakeholders

What we do
We support the full process:

• Structure your idea and define opportunities

• Visualize and explore different directions

• Build physical prototypes and proof-of-concepts

• Help you make smart decisions — technical, strategic, and aesthetic

Who we work with
We collaborate with:

• Startups and scale-ups working on hardware

• Cultural institutions and research organizations

• Companies with promising product ideas that need real traction

Why work with us?
We combine creativity and systems thinking with hands-on execution. Our strength lies in developing well-considered, intelligent products — designed for users, built to last.